Nissan Tablet

Nissan Client Request:

Create two home screens to serve as the main navigation to Nissan’s apps. One design will be for tablets featured in dealerships for consumers to discover more information on each of Nissan’s vehicles, the other will be for Nissan's "Kid's Zone" for children to access children's apps while in the Nissan dealership waiting area 

Responsibilities:

Following brand guidelines, create a home screen featuring three of Nissan’s apps. Include summaries of each app and format for a Samsung Tablet. Also redesign main menu and all vehicle "digital brochures" for HTML5 to improve usability and reduce bugs.

 

UX Research:

  • what is each app?

  • issues with usability for interactive brochure hub - lots of screen freezes because content is still loading and unable to swipe to next screen - very delayed and slow loading times

 

Execution:

  • created a simple landing page: image, logo, header, app icons, names and descriptors for Nissan's Design Bar and Kid's Zone

  • redesigned and formatted vehicle specific brochures for HTML5 for quicker loading time, increased usability, and functionality

 

Designed in Sketch and prototyped in Principle, documented and packaged for product development team

 

*all images & videos property of Nissan USA

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Nissan TV

Nissan Client Request:

Create a user interface for dealership managers to select featured video of showroom vehicle

Responsibilities:

Following brand guidelines, organize vehicles and create an intuitive user interface to select a specific vehicle video

 

UX Research:

  • client request had been to show all vehicles at once but would pose difficulty in having to scroll through 20+ vehicles with a remote - not very efficient

Execution:

  • designed based on vehicle categories for easy remote navigation and model selection - client ended up preferring this approach

 

Designed in Sketch, and prototyped in Principle, documented and packaged for development team

 

*all images & videos property of Nissan USA

 

 
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